From a ‘Girl Friday’ at a media company in London to a researcher at A Current Affair back in Australia, Monica has learnt the ins and outs of representing brands in the media and jumped into her very own boutique agency, WordStorm PR.
1. How did you get into PR? Was it your first choice? Tell us more about what you do.
Growing up, I always thought I wanted to work in media but in truth, I didn’t know what that meant. After completing a Bachelor of Arts majoring in English Literature, I went travelling and found myself working in a multi-faceted media company in London. I started as the ‘Girl Friday’ where I hung jackets and tried to make decent coffees and when the Production Assistant of the Documentary unit left, I begged the Executive Producer to give me the job—my first real job in media. After returning from London, I landed a job at A Current Affair working as a researcher and it was here I learn how NOT to do PR and saw an opportunity to represent brands who desire the credibility that media exposure brings. I had the inside knowledge of what journalists were looking for in a story, so my PR company was created from experience.
2. What are you currently working on?
WordStorm PR works with a diverse range of entrepreneurial driven clients with our key specialities in tech entrepreneurs, disruptors, health food, parenting, travel, hospitality—anything that improves the lifestyles of the Australian population. We are a boutique team of seven and are consciously staying this size so that we are selective about the clients we work with. We only work with brands that are a great fit for WordStorm PR and who we know we will deliver exceptional results for.
3. If you had to be the CEO of a major brand for a week, which company would it be and why?
The Collective because it would provide the opportunity to meet incredible people, travel extensively and I know that I would be helping other business owners and potential business owners change their lives through inspirational stories.
4. Advice you’d give your younger self and to other business owners?
You’re never too young to go out there to start your business. It’s actually easier to begin when you are younger as you may not have the responsibilities of a mortgage, a family to support or an enormous salary to give up. My three tips are: say yes even if it scares you and then figure out how to make it work, be vigilant about your finances and take the three month trial period for new employees seriously.
5. What’s the most difficult challenge you’ve faced in business and how did you overcome it?
Getting through the Global Financial Crisis was difficult as businesses would say PR is a luxury they could cut back on or delay engaging in. We trimmed our expenses as much as possible, didn’t replace staff if they left and reworked our home mortgage to help cash flow during this time.
You can contact Monica from WordStorm PR and learn more about PR through her website or social media platforms.
Website – http://wordstormpr.com.au/
Facebook – https://www.facebook.com/WordStormPR
LinkedIn – https://au.linkedin.com/in/monica-rosenfeld-9a8802
Twitter – https://twitter.com/wordstormpr
Instagram – https://www.instagram.com/wordstormpr/