Celebrating Indian Foods Group's national retail milestone

We’re thrilled to see our client, Indian Foods Group, reach an exciting milestone with the national rollout of Haldiram’s Tandoori Naan and Punjabi Samosas across every Coles and Woolworths supermarket in Australia.

This achievement reflects the growing demand for authentic Indian cuisine and marks another step towards making high-quality Indian food more accessible for Australian households. It’s also a great example of how effective food marketing can support brand growth, strengthen retailer partnerships and connect with evolving consumer preferences.

As more Australians embrace convenient, restaurant-quality meals at home, the ‘fakeaway’ trend continues to drive interest in authentic products that offer both value and quality. Haldiram’s range makes it easier than ever for families to enjoy authentic Indian flavours without the time and effort of preparing everything from scratch.

This milestone also highlights the importance of strategic food marketing in helping trusted brands expand their reach and build lasting connections with consumers. From strong retail partnerships to consistent brand positioning, Indian Foods Group continues to play an important role in growing the Indian food category in Australia.

We’re proud to support Indian Foods Group as they continue expanding their presence and bringing authentic Indian products to more Australian shoppers. It’s fantastic to see their commitment to quality, accessibility and convenience recognised through national distribution.

As Australia’s appetite for global cuisine continues to grow, this achievement demonstrates how thoughtful food marketing can help brands reach new audiences while creating long-term category growth.

Congratulations to the entire Indian Foods Group team on this well-deserved milestone. We look forward to seeing what’s next.