We’re thrilled to announce that Sharon Latour, CEO of Marketing Bee Group— has been retained by the trade department of Prince Edward Island (PEI), Canada, to present an exclusive workshop on FMCG trends in Australia.
With an extensive portfolio including global brands such as Haldiram’s, Phoenix Beer Mauritius, Prima Singapore, GreenPan cookware, and CANAL+, Sharon is a recognised leader in consumer trends, retail innovation, and international trade strategy. Her expertise in navigating complex markets and building brand success across multiple regions makes her the perfect choice to guide PEI’s delegation in understanding Australia’s evolving FMCG landscape.
This workshop will deliver sharp, actionable insights on:
- The Australian FMCG landscape – What’s trending and why it matters
- Consumer behaviour shifts – What’s driving purchasing decisions today
- Retail evolution – How supermarkets, specialty retailers, and e-commerce platforms are shaping the industry
- Brand positioning strategies – How international brands can carve out a space in the Australian market
- Trade and import/export dynamics – What global brands need to know about expanding into Australia
As a consultant and agency owner, Sharon frequently travels globally for high-level assignments, working closely with international trade bodies, government agencies, and multinational brands to strengthen their market positioning and expansion strategies.
Her ability to connect global markets, create strategic pathways for brands, and decode consumer behaviour makes this an exciting partnership, and we look forward to working with Team Canada on this initiative.
As a company dedicated to bridging international brands with new opportunities, Marketing Bee is eager to further ties with global markets and continue driving success for brands worldwide.
Stay tuned for more updates as we bring global markets closer together.
