Our recent presence at FHA – Food & Beverage Asia in Singapore marked a pivotal moment in our agency’s growing engagement across the Asia-Pacific. With both Sharon Latour (CEO) and Luca Pagnut (Production Director) attending, the event offered valuable opportunities to connect with clients, collaborators, and explore emerging trends shaping the region.
Over the course of the event, we reconnected with some of our international clients including Grove Avocado Oil, Haldiram’s, and Prima Group. Each meeting served to reinforce the ambitions brands have across markets, particularly as consumer sophistication and brand expectations continue to rise.
We were also pleased to meet in person with our collaborators at Austrade, whose presence at FHA was both strong and strategic. Their ongoing efforts to champion high-quality Australian beef and premium food exports were front and centre, and the demand for provenance-led, quality-driven Australian products remains strong
“It’s always refreshing to see how seriously Asian markets take innovation in packaging and design,” said Luca Pagnut. “We noticed a strong shift toward elevated minimalism—clean lines, tactile materials, and storytelling that respects cultural nuance while still delivering standout shelf presence.”
FHA also provided a platform for strategic expansion, with Sharon using the opportunity to deepen connections across the ASEAN business community.
“Events like FHA aren’t just about visibility—they’re about relevance,” noted Sharon Latour. “Our conversations made it clear that brands in this region are hungry for bold thinking, intelligent marketing strategy, and culturally attuned execution. That’s exactly where we thrive.”
This momentum coincides with an exciting new chapter for our team: the opening of our office in Kuala Lumpur. With a growing client base in Asia and ongoing projects in the region, KL will serve as a natural extension of our capabilities—offering proximity, cultural fluency, and creative agility.
We’re also looking ahead to our next major event: ICBS (International Café & Beverage Show) in Kuala Lumpur, where we’ll continue exploring food, beverage, and hospitality trends across Southeast Asia.
Importantly, our expanded footprint allows us to support brands moving in both directions—from Australia and New Zealand into Asia, and from Asia into the Australia/NZ market. This dual-channel capability ensures our clients can scale across borders with confidence, clarity, and consistency.
As we expand our presence in the region, we remain committed to delivering thoughtful, globally aware creative that bridges the gap between local nuance and brand ambition.
Stay tuned for more updates from our team in Asia.
