French Entertainment Giant Canal+ Renews Commitment To Marketing Bee

Marketing Bee has been re-appointed by French entertainment leader CANAL+ to manage its Australian branch’s marketing which trades under CANAL+ AUSTRALIE.

One of Europe’s biggest brands, CANAL+ broadcasts the world’s best movie hits, sports events and cinema highlights.

CANAL+ offers its Australian audience over 50 channels of TV, radio and services.

Says Sharon Latour, CEO, Marketing Bee: “Working on an account where I get to fuse my French-speaking background with my Australian environment is amazing.

“Working with a media giant like CANAL+ is a pinch-yourself career moment.”

Says Jeannie Tse, Marketing Bee: “Over a 4-year relationship Marketing Bee has been trusted us with major campaigns for the F1 Grand Prix, Australian Open, movie launches and the Superbowl. My team manages content for channels such as Nat Geo Wild, Paramount Channel and Voyage – Europe’s premium travel channel. Marketing Bee’s bilingual skills are a great match with French companies.”

Typically, more than half of CANAL+ subscriptions come from territories outside of France.

According to CANAL+’s management team: “Canal+ aims to hit 30 million subscribers in the next two years. We are looking at a critical mass, which we believe is required to compete against the massive OTT platforms like Netflix we face today.”

CANAL+ adds depth and diversity to Australian media by providing a raft of programs rich in French culture and entertainment.

Click here to visit CANAL+’s website.

Click here to visit CANAL+ AUSTRALIE’s website.

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