At Marketing Bee, we’re passionate about food marketing that delivers real results. That’s why we’re beyond thrilled to announce our latest collaboration with Good Chef Bad Chef, featuring the incredible range of Haldiram’s Australia products! This marks a major milestone for our team as we’ve secured the entire season, ensuring Haldiram’s is showcased in mouth-watering recipes that food lovers across Australia can enjoy at home.
Know More About Haldiram’s
Haldiram’s is a world-renowned brand and Indian manufacturing giant celebrated for its authentic Indian snacks, sweets, and ready-to-eat meals. Marketing Bee is elated to be the brand’s leading food marketing agency for APAC. From crispy samosas to flavourful curries, Haldiram’s brings the taste of India to homes across Australia with its high-quality, delicious range of products. Whether you’re a long-time fan or new to the brand, you’re in for a treat! Find the range at Woolworths, Coles and independent Asian grocers.
How We Made It Happen
Behind every successful campaign is a strategic plan, and we made sure to execute this partnership seamlessly. See below how we made this collaboration possible:
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Identified Good Chef Bad Chef as a suitable platform for Haldiram’s brand exposure.
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Analysed the show’s audience demographics to ensure alignment with Haldiram’s target market.
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Developed a strategic pitch highlighting how Haldiram’s products complement the show’s culinary themes.
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Negotiated the terms of the product placement or brand integration.
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Ensured compliance with any sponsorship guidelines and contractual agreements.
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Advised on which Haldiram’s products would best fit the show’s recipes and themes.
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Coordinated with the show’s chefs and producers to ensure seamless inclusion of the products.
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Worked alongside producers on scripted or organic brand mentions within the programme including possible recipes.
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Arranged for the delivery of Haldiram’s products to the show’s production team.
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Provided supporting materials such as brand information, cooking tips, and background on Haldiram’s.
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Leveraged social media to amplify the brand’s presence on the programme.
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Secured video clips and images from the episode for social media and website use.
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Secured social media posts to maximise the impact of the placement.
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Measurements of the reach and effectiveness of the TV placement through engagement, sales data, and online mentions will happen at a later stage.
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Our Outreach team will maintain collaboration with the production team for potential future features.
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We will explore other media partnerships based on the success of this placement.
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We will gather consumer feedback and sales impact data to assess return on investment (ROI).
Through these efforts, Haldiram’s will successfully enhance its brand presence, seamlessly integrating its products into a well-aligned culinary platform. By executing a well-structured strategy this collaboration has not only strengthened brand visibility but also paved the way for future opportunities.
Dates To Watch Out For
We know you’ll love seeing Haldiram’s products come to life in delicious recipes, so mark your calendars for these air dates:
Customised Recipe Segments
- 31st March 2025
- 31st March 2025
- 23rd April 2025
- 20th May 2025
- 5th June 2025
Quick Bite Segments
- 10th April 2025
- 6th June 2025
- 10th June 2025
General Segments
- 18th April 2025
- 20th May 2025
- 28th May 2025
- 12th June 2025
These episodes will feature quick, easy, and flavour-packed dishes using Haldiram’s products. So whether you’re after a wholesome Indian meal or a quick snack, you won’t want to miss out!
More to Come: Haldiram’s on Everyday Gourmet
We’re also bringing Haldiram’s to Everyday Gourmet with Justine Schofield on Channel 10. This collaboration ensures even more exposure, showing Aussie households how to incorporate Haldiram’s into their daily meals in fun, creative ways. Stay tuned for further details—we promise, it’s going to be deliciously exciting!
So, don’t forget to tune in, take notes, and get cooking with Haldiram’s on Good Chef Bad Chef and Everyday Gourmet! Watch out for the episodes and experience first-hand how exciting and effortless cooking with Haldiram’s can be.
For your own media or TV exposure, contact arianne@marketingbee.com.au.
