We’re happy to share that Marketing Bee has been appointed to support Del Monte’s Australian market activities, marking another important milestone in our continued growth as a specialist food marketing agency for Asian and international FMCG brands.

As part of Marketing Bee’s expansion across Asia, we’re honoured that Del Monte has appointed us to support its marketing efforts in Australia. This partnership reflects the trust global food brands place in our team to deliver locally relevant marketing while respecting the heritage and authenticity of internationally recognised brands.

The collaboration will see us working alongside stakeholders across Australia, Singapore and Japan, supporting Del Monte’s activities in the Australian market. Del Monte in Asia operates under the ownership of Kikkoman Corporation, one of Japan’s most respected food companies and a global leader in food and beverage.

Building Stronger Connections Through Food Marketing

Australia’s food industry continues to evolve, with consumers embracing a wider variety of global cuisines, products and dining experiences than ever before. As a specialist food marketing agency, we’ve seen first-hand how international food brands can successfully grow in Australia when they combine authentic brand storytelling with local market insights.

Our role goes beyond launching campaigns. Effective food marketing requires an understanding of consumer behaviour, cultural nuances, retail landscapes and the channels that influence purchasing decisions. That’s why our approach brings together strategy, creativity and local market expertise to help brands connect with Australian audiences in meaningful ways.

A Collaborative Team Effort

This appointment represents the dedication and expertise of our entire team. From strategy and creative through to public relations, influencer marketing, content production, television integrations and digital campaigns, every department plays a role in helping our clients achieve long-term growth.

Working with international stakeholders across multiple markets requires strong communication, cultural understanding and coordinated execution. We’re proud of the collaborative way our team approaches every project, ensuring our clients receive consistent support while adapting campaigns for local audiences.

We also recently had the opportunity to meet the Del Monte team during FHA 2026, where discussions were incredibly positive and reinforced our shared vision for the Australian market.

Continuing Our Focus on Food Marketing

The Del Monte appointment further strengthens Marketing Bee’s position as a specialist food marketing agency working with Asian and international food brands expanding into Australia and New Zealand.

Over the years, we’ve partnered with a growing portfolio of food manufacturers and distributors including Lion Brand, Kawan Foods, Haldiram’s, Prima, DJ&A and many more. Each partnership has reinforced our belief that successful food marketing is built on understanding both the brand’s heritage and the expectations of local consumers.

As demand for multicultural food products continues to grow, we remain committed to helping brands navigate the Australian market with strategic marketing, creative campaigns and authentic storytelling that drives long-term success.

We’d like to thank the Del Monte team for their confidence in Marketing Bee. We look forward to working together and supporting the next stage of the brand’s growth in Australia.

Read the original Campaign Brief article here:
https://campaignbrief.com/del-monte-australia-appoints-marketing-bee/