Marketing Bee Joins Ausfab: Strengthening Food Service Footprint

We are elated to announce that Marketing Bee is now a proud member of the Australian Food Service Advocacy Body (Ausfab). This new industry collaboration marks a significant milestone in our journey to champion the Australian food service industry.

Australian Foodservice Advocacy Body is an integrated industry body for Australia’s $80 billion Foodservice sector that directly & indirectly employs 100’s of thousands of Australians.  AFAB is the first complete collective of leading Foodservice industry people coming together to facilitate a platform for education, connectivity and leadership to embrace the changing face and capability of our industry. With voice from producers, manufacturers, distributors, operators & service providers this group’s reach spans the total Foodservice value/supply chain.

As a leading food marketing agency based in Sydney and Melbourne, Marketing Bee has always been dedicated to supporting and promoting Australia’s culinary culture. Joining Ausfab is a natural progression in our mission to elevate the food service industry.

Our CEO, Sharon Latour, shared her enthusiasm for this collaboration:

“Joining Ausfab is a fantastic opportunity for Marketing Bee to further our commitment to the Australian food service industry. We are passionate about advocating for our clients and helping them navigate the ever-evolving landscape of food service. With Ausfab’s support, we can amplify our efforts and drive meaningful change.”

Marketing Bee is already active in the food sector, servicing clients like Steric Trading, Suprima Bakeries, Riverina Oils, Pace Farm, and many others. This partnership will enhance our ability to provide robust support through the industry. Marketing Bee has observed that food service providers are often inadequately supported by agencies that cater to other sectors like tyres, cosmetics, and software. These agencies typically lack understanding of nutritional values, supply chains, venue arrangements, and ingredients, leading to subpar food marketing execution. CEO Sharon Latour has frequently consulted for food service companies, spearheading comprehensive digital transformation plans that introduce a fresh approach to marketing.

The food service industry in Australia is dynamic, and Marketing Bee is committed to being at the forefront of this evolution. Our partnership with Ausfab is a testament to our dedication to the industry and our clients.

Stay tuned for more updates as we embark on this new chapter with Ausfab.

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