Belle Fleur

Case Studies

Marketing Bee expands Belle Fleur Fine Chocolates with sweet success.

Belle Fleur Fine Chocolates are chocolatiers selling online and through a chain of stores in Sydney. They produce the finest European- style chocolates and chocolate products, with a rich cultural heritage. Belle Fleur has been operating in Australia for 30 years and was started by a family who have been Belgian fine chocolatiers for generations.

Belle Fleur Fine Chocolates tasked Marketing Bee with expanding and executing the business’ marketing strategy.

MARKETING BEE WAS CELEBRATED AS ONE OF THE TOP 4 SOCIAL MEDIA AGENCIES IN 2021
Market Strategy

Marketing Bee began to work with the brand with an analysis of the business, its products, the industry and the competitors. This was delivered through our signature FMCG consulting program.
Belle Fleur’s refined Belgian heritage sets them apart but needed a more contemporary style. Marketing Bee refreshed and modernised the brand by incorporating a revamped FMCG model, new typefaces and new digital themes in the style of European luxury brands.

We produced:

  • Revamped website with new style and content
  • New premium food photography
  • Activated Social Media platforms, with promotions and adverts

The artisan chocolates are made fresh everyday and this tantalising quality was showcased at its best with our food marketing shots.
We highlighted Belle Fleur chocolates as the special occasion gift for birthdays, weddings, socialising and romancing. And as corporate gifts.

Social Media

Social Media was taken over by The Food Hive team which completely reinvigorated it. Products and offers are promoted with quarterly shoots conducted in-studio and instore, for delectable content that keeps the brand relevant and increases sales.

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