EAT REAL

Case Studies

“THE EXTENSIVE FMCG EXPERIENCE THAT MARKETING BEE HAS REALLY ALLOWED FOR EFFORT LESS COMMUNICATION”
- Sarah Kim, Brand Manager at The Market Grocer

How The Food Hive powered the #foodmarketing of market-leading UK brand Eat Real.

Eat Real is a UK brand offering vegan snacks using ingredients like chickpeas, lentils, quinoa and other vegetables, infused with delicious flavour combinations like paprika, creamy dill, sundried tomato and roasted garlic. In the UK, the brand holds a respectable amount of market share and the Marketing Bee team had to work directly with the European team through meetings and planning sessions. Eat Real chose Marketing Bee to launch their brand in the highly competitive Australian snack market.

Eat Real chose Marketing Bee to launch their brand in the highly competitive Australian snack market.

Market Strategy

The Food Hive team was tasked with energising Eat Real’s Australian food marketing and supporting their wholesale distributor The Market Grocer across the board, with strategies for social media, online supermarket promotions and influencer marketing. Eat Real had the credentials for real impact in the healthy snack category and The Food Hive produced targeted social media messaging that connects instantly, highlighting and celebrating Eat Real’s excellent appeal. As a result, Eat Real was able to be showcased by influencers and placed highly at the Nourish Awards.

Retailer Highlights

The Food Hive produced engaging and on-brand digital marketing for Eat Real to increase product visibility and drive sales at retailers such as Harris Farm and IGA. The campaign encouraged foodies to trial Eat Real, by championing the 100% natural and low fat credentials. We were able to expand the digital footprint and strengthen brand positioning by running an ongoing campaign that highlighted the retail network.

Instagram Influencers

CAMPAIGN OBJECTIVE

The Food Hive managed influencer endorsements teaming with credible foodies who were a perfect match for Eat Real. By this partnership, the agency was able to create an infinite amount of material, reviews, and videos that the brand would not have had access to.

INFLUENCERS ENGAGED

45

PHOTOS & VIDEOS PRODUCED

133

COMBINED FOLLOWERS

306,304

LIKES & COMMENTS

16,200

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