Case Studies

Marketing Bee expands Belle Fleur Fine Chocolates with sweet success.

Grove Avocado Oil is based in Tauranga, New Zealand and is the world’s first producer of 100% natural, virgin cold-pressed avocado oil. Awarded at the International Institute of Taste in Belgium, they cold press 16 of the best quality avocados and transform it into a delicate and nutritious oil.

Grove Avocado Oil has been in operation for 20 years in the Bay of Plenty, on New Zealand’s north island, renowned for its nutrient-rich volcanic soil and warm climate, which plays a pivotal role in growing the finest Hass avocados.

The Grove Avocado Oil vision was to deliver the highest quality avocado oil and to share the extensive health benefits with food lovers.

Marketing Bee began with a study of the product’s key health benefits and unique flavour characteristics. The oil may reduce cholesterol, improve heart health and lower blood pressure. It’s high in rich Oleic Acid, a very healthy fat. The essential fats found in avocados are essential for digestion and nutrient absorption because they nourish the lining of the gut.

And most importantly it's delicious to cook with. These are the blue-chip credentials for an all-round super food!

Market Strategy

To position health-giving Grove Avocado Oil as a food lover must-have, Marketing Bee started by producing stunning new imagery that leapt off the page, showcasing flavour and cooking performance. Digital content was recharged, highlighting the health-giving qualities, while celebrating a raft of sensational flavours and creative cooking opportunities. Grove Avocado Oil is a premium product that needs a premium digital presentation. We generated:

  • Food marketing photo content
  • Recipes
  • In-kitchen studio shoots
  • Social media
  • Campaigns with influencers
Retailer Highlights

Marketing Bee highlights the retailer network for Grove Avocado Oil across New Zealand and Australia.

Styled Photography

Quarterly studio food shoots are scheduled producing fresh content (seasonal recipes), with expert photography. This program is delivered inhouse within Marketing Bee’s studios.

Social Media

Marketing Bee undertook complete A-Z management of social media, constantly refreshing Facebook and Instagram with product stories, recipes and graphics. Ads are also managed to grow the audience and reach whilst working with other brands for collaborations as well.

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