Pace Farm

Case Studies

“WITHOUT MARKETING BEE, OUR BUDGET WOULD HAVE BEEN WASTED AND WE WOULDN’T HAVE BEEN ACHIEVING THE GOALS WE WANTED”
-David Pearson, Brand Manager at Pace Farm

Australia’s largest egg producer

The Enjoyable Egg

Pace Farm is Australia’s largest egg supplier and distributor, with their products in all major outlets including Coles, Woolworths and IGA. They’ve played a leading role in the development of Australian egg manufacturing since the 1970’s.
Pace Farm strengthens Marketing Bee’s position as a leading solution for food brands locally and internationally.
The Australian Web Awards in 2021 recognised this account with one of the highest honours, making it an accomplished account.

MARKETING BEE WAS CELEBRATED AS ONE OF THE TOP 4 SOCIAL MEDIA AGENCIES IN 2021
Market Strategy

Pace Farm’s creative is 100% managed by Marketing Bee, as an extension to their internal marketing department, we are able to handle all the facets of this business – the website, social media, recipe writing, in-store promotions, photography, influencer management, and packaging. The goal of the strategy is to uphold and expand Pace Farm’s illustrious history and ongoing market leadership of the Australian egg market.

Consulting

The relationship between Pace Farm and Marketing Bee goes beyond creative work; this account is also supported by a solid consultation framework between the two parties. The CEO of Marketing Bee, Sharon Latour, has helped Pace Farm with planning and consulting initiatives related to sustainability projects as well as buyer meetings at Coles and Woolworths.

Social Media

Marketing Bee’s food marketing expertise and creative strategies catapulted Pace Farm’s Facebook presence from 3,000 to +270,000 as a series of online ads and campaigns were launched and maintained. This partnership is supported in part by an ongoing partnership that is used to create a full-fledged social media strategy and roll-out.

Recipe Development

The Food Hive produces an astounding number of recipes for Pace Farm because the modern food consumer enjoys content that integrates brands they like into their daily lives. These recipes are created by adhering to trends and taking various dietary preferences, cuisines and requirements into account.

Retailer Highlights

As part of Pace Farm’s ongoing food marketing program, retailer coverage is a major aspect of the strategic and creative work. We promote ranges across Coles, Woolworths, IGA, Costco, and others. This has also resulted in work done across the media kits of the supermarkets in ads and store media.

Packaging

Hatching a food brand – Marketing Bee identified the need to shift Pace Farm’s brand image from a heavily-manufacturing angle to a modern food brand consumers could connect with. As this strategy took shape, we redefined some of the new packaging for the brand.

Food Content Production

Sound food marketing strategies must include interesting and expertly shot food photography and video. For Pace Farm, Marketing Bee oversaw a number of photography and video projects that were produced utilising tried-and-true, professional food marketing methods.

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