Phoenix Beer

Case Studies

“THE RESULTS WE HAVE EXPERIENCED HAVE BEEN ENORMOUS FOR US AND IT ALTERED THE LIFE EXPECTANCY OF THE PRODUCT IN THE MARKET”
- Blake Proud, Brand Manager for Phoenix Beer Australia

Direct Brand Distributors

Celebrating Mauritian Savoir-Faire

Phoenix Beverages is the largest brewery in Mauritius and Phoenix Beer is its flagship brand – the original and most popular home-grown beer. Highly awarded Phoenix Beer has a 50-year heritage, brewed according to traditional techniques with hops from Germany and premium malt from Australia. Marketing Bee’s specialist division The Food Hive has produced stunning digital content and targeted strategies positioning Phoenix Beer in the Australian market across Dan Murphy's, Thirsty Camel and other online channels. The audience size increased leading to the product consistently selling out.

MARKETING BEE WAS CELEBRATED AS ONE OF THE TOP 4 SOCIAL MEDIA AGENCIES IN 2021
Market Strategy

Marketing Bee built a platform that clearly enhances the Phoenix Beer brand and its values – with key information about beer’s quality, awards and iconic Mauritian history. Our food marketing team showcased the highly appealing tropical values of the brand.

Design style is consistent across all media, presenting a stylish and coherent food-brand identity, all with the perfect emotional and cultural appeal.

Photography

Raise your glass to beer. A shoot dedicated to beer would be lacking without a celebratory snap of some tasty food. Our content team crafted Mexican meals, seafood platters, and lifestyle situations to photograph Phoenix Beer, highlighting the product’s approachable qualities within an Australian setting.

Social Media

There are many parallels between the beer industry and the world of social media. Is it any wonder that the marketing, advertising, and sales of beer in the twenty-first century can be shockingly reliant on the preeminent and tumultuous realm of digital engagement.

To stand out from the competition, Phoenix Beer drew inspiration from the visual and cultural traditions of Mauritius. We launched a campaign to transport cultural explorers to an island paradise of five-star hotels and exotic cuisine – Moris like the locals call it.

Retailer Highlights

Phoenix Beer flew off the shelves at Aldi stores, as our team put together the campaign to bring top of the line results to this endeavour. With precise digital targeting we were able to trigger purchasing action and sell out product in a few days. We also regularly highlight all the major retailers including Dan Murphy’s online, a key driver for purchases all over Australia.

Website Development

After a market study of other brands and how Phoenix Beer is perceived, a new website strategy was put in place. Marketing Bee produced great food photography that we know is essential for impact and for brand character.

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