Steric Trading
Case Studies
“MARKETING BEE HAS SIMPLIFIED THE WAY WE GO ABOUT OUR ADVERTISING, THEY'VE MADE MY LIFE EASIER”
- David Holman, General Manager at Steric Trading
Growing Steric Trading's Food Brands in Australia
Steric Trading, a family-owned Australian business, is known for its range of quality food and beverage products, including Staminade, Billy B’s, and Sunshine. Partnering with Marketing Bee, Steric Trading aimed to expand their market presence and drive brand recognition across Australia. Through strategic food marketing, we helped elevate their brands by crafting targeted campaigns that resonated with local consumers and highlighted their Australian heritage. Our collaborative efforts focused on increasing visibility in retail channels and solidifying Steric Trading’s position as a trusted name in the Australian food industry.
Market Strategy
Our market strategy for Steric Trading focused on promoting their Australian-made heritage and quality products. We implemented a multi-channel approach, combining digital campaigns, social media, and in-store promotions to engage with local consumers. By highlighting key brands like Staminade and Billy B’s, we helped drive awareness and demand, while positioning Steric Trading as a trusted name in Australia’s food industry.
Consulting
As part of our partnership with Steric Trading, we provided ongoing consulting to guide their marketing efforts and ensure alignment with market trends. Our team worked closely with Steric to refine their brand messaging, optimise their product positioning, and identify new opportunities for growth. By offering insights into consumer behaviour and retail strategies, we helped Steric Trading navigate the competitive food industry and expand their reach across Australia.
This collaborative consulting approach allowed us to continuously adapt and fine-tune their marketing for maximum impact.
Social Media
For Steric Trading, our social media strategy centred around building a strong presence on Facebook and LinkedIn. We crafted content that highlighted Steric’s position as an Australian family-owned business, promoting their range of food products and industry expertise. By sharing company updates, industry insights, and product highlights, we helped Steric engage with their audience in a more meaningful way.
Our approach focused on strengthening their professional network on LinkedIn while increasing brand visibility and connection with consumers on Facebook, ultimately supporting their business growth and positioning them as a trusted name in the foodservice sector.
Website Development
As part of our work with Steric Trading, we focused on refreshing their existing website to better align with their brand and business goals. Our approach aimed to modernise the site while maintaining its core functionality, ensuring a more user-friendly experience. We updated the design to reflect Steric’s Australian heritage and their diverse range of food products, while optimising the site for better performance and navigation. This refresh helped Steric present a more polished and engaging digital presence, supporting their continued growth and professional image.
